Refereeing The Situation?

What do you think about this Kelowna Rockets print ad?
I started a discussion on a local forum yesterday in the lunch hour wondering if it was sending the wrong message.

It is the season opener tonight for the Rockets hosting the Prince George Cougars in the Western Hockey League. I will be there with my son Justin! That is not him...

Here is one hockey voiceover job I would NOT want...